LINKEDIN WEBINAR
MEPAX STRONG POINTS
Get fresh and added-value leads
We are able to select the right targets whatever the country or the market sector, even if it is a small niche. Mepax has 300k followers.
Cost-effectiveness
About 20 EUR/lead
Simplified process
We just need a recording. We handle the manual invitation process, the lead post-treatment file. We handle reminders and thank you messages to increase attendance participation. We can support to nurture leads.
LINKEDIN WEBINARS
Process
The event should be declared to LinkedIn 2 months before the event, preferably on a partner media.
Manual invitation to key selected targets by country:
Invitations are handled by the supplier, but customer’s sales teams can also invite their networks if desired. For targets, to accept it is only one click. List of key targets by market/countries are welcome.
LinkedIn advantage
LinkedIn algorithms organize everything:
- Reminders for the attendance.
- Viral effect: notifications to the people belonging to the networks of whom accept to invite them to attend to he event too. Post event invitation to watch the event on demand.
- It is very important to target first attendants with large networks. We suggest to invite influencers like journalists. In ideal case, the viral effect can increase by 5 the number of initial participants.
Presentation
RECORDED EVENT: we handle the broadcast, but duration would be ideally 30 minutes.LIVE: the webinar presentation is similar to a Team or Webex meeting. The speaker will present 6-7 slides during about 30 minutes. All will be handled in English. Questions will appear in the comments.
Deliverable
- Guaranteed number of leads: 200. It can be up to 1500.
- Full list of targets who registered wit LinkedIn profiles and contact details: people should be reached with InMails.
- Statistics of Webinar views: 20% attend live + from 40 to 150% of the original number of attendants attend on demand.
INVITATION PROCESS
We have 40 editors who can support. According to the topic, 6-12 editors are selected. They are in charge of inviting the right targets:
- Amongst their network of 300k followers.
- Searching for new contacts, inviting them to join their networks and finally inviting them to the LinkedIn webinar via manual invitation.
80 to 90% of the attendance is coming from this process.
